At the invitation of President Xi Jinping, Queen Margaret II of the Kingdom of Denmark paid a state visit to China from April 24-28. On April 25th, accompanied by Ms. Peng Liyuan, the wife of President Xi Jinping, Margaret II came to the China Women and Children's Museum to commemorate the 101st anniversary exhibition of Andersen's Fairy Tales in China. This time, NE·TIGER, as the only clothing representative brand in China, renews its leading edge with Denmark and interprets the handedness of transcending national borders and time and space with the fairy tale color of Chinese clothes and treasures.

Denmark’s “Hans Christian Andersen’s Fairy Tales”, which has been baptized in a century of time, celebrates humankind’s relentless pursuit of beautiful ideals with brilliant illusions and optimism. She is like a glorious pagoda and it has attracted generations of people to seek treasures of wisdom. Denmark was the second western country to establish diplomatic ties with China after Sweden. As early as 2007, His Royal Highness Prince Joachim of Denmark selected the NE•TIGER Huaxia Dress as a wedding dress and witnessed the friendly relations between Denmark and China. As a successor and innovator of Chinese traditional culture, after 7 years, the brand re-precipitated profound emotions. The design concept of combining Chinese and Western cultures has become a highlight of this exhibition.

The spring is flowing and the Chinese dress is eternal. On the same day, the NE•TIGER exhibition area was based on the blue and white colors of the Danish flag, making it feel like being in a romantic childlike atmosphere. On the booth, the designers galloped with imagination and chose the castle with a strong Nordic style in the Andersen paper-cutting series. The fairy tale was transformed into a series of inspirations: dreamy lights and "Ice and Snow Queen." The theme of the service on the plate silver embroidery, beaded embroidery, lace, shearing, crystal light dance, singing and love is the supreme power; "nightingale" Huafu embroidered with embroidery, blending the essence of Chinese culture, good result of marriage The butterfly praised the sincere friendship between the two countries; the “Ugly Duckling” suit innovatively uses Chinese paper-cutting techniques to engrave people’s unrelenting pursuit of lofty ideals; there are works such as “Wild Swan” and “The Daughter of the Sea” and the surrounding exhibition areas. Correspondingly. The design concept of “joining ancient and modern Chinese and western cultures” shines on a piece of Chinese clothing. The dignified luxury and romantic fashion make people feel fascinated. During the visit, Ms. Margaret II and Ms. Peng Liyuan had a keen interest in Chinese clothes and expressed their sincere sigh for their artistic value, and highly praised the remarkable contribution made by NE·TIGER in promoting Chinese culture.

Since ancient times, China has been dressed as a country and a state of etiquette. Every NE•TIGER suit is integrated with the veins of Chinese civilization. It is a cultural reproduction that originates from tradition and has undergone modern creativity.

In addition to the static display of the costumes, the exhibition hall also features "Andersen's fairy tale characters," "puppet theater," "children's paper-cut display," and related publications, which allow visitors to be inspired and enlightened in an atmosphere of fantasy and fun. , feel the charm of truth, goodness and beauty. After the exhibition, Zhang Zhifeng, the founder and artistic director of NE·TIGER brand, presented the Chinese silk scarf to Queen Margaret II of Denmark. It symbolizes the long history of the friendship between the two countries. He wished the friendship between Denmark and China to pass on from generation to generation. !

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