"Mulan" Women Enters International Top Brand Market

Relying on Europe's high-end fashion sites

Mulan Women enters the top international brand market

One piece is sewn by Milan's finest garment technologists, using the rare fur made by the International Fur Association to award limited edition furs. It is exquisite suede fashion, elegant and elegant, with a price of between 10,000 yuan and 100,000 yuan. It is still selling well. The domestic and overseas markets have become a new force in the international luxury goods lineup. This is the high-end apparel stage of the “Mulan” international women's brand, which has established a R&D and production base in Shenzhen, demonstrating its strength and elegance.

In January 2007, the Mulan VIP Club was officially opened. Its overseas fashion masters, Mulan Haute Couture, which is renowned overseas, officially met with Shenzhen consumers and attracted many Mulan brand followers. Analysis of the industry pointed out that Mulan's performance in the high-end women's wear market, while using high-end service measures to promote Shenzhen and domestic high-end consumer market, will promote the upgrading of the local apparel industry in Shenzhen and the adjustment of brand strategy, so that the garment industry development out of a Differentiating the road to development.

International luxury market highlights flash

It is reported that Mulan is a fashion company registered in Hong Kong. With the rise of the garment industry in Shenzhen, the production base was relocated to Shenzhen and joined the ranks of the Shenzhen garment industry. Mulan boutiques and haute couture countries of origin are Italy, Finland, and Germany. They are all produced by international fashion masters. It has worked closely with internationally renowned companies for more than ten years and has accumulated rich experience in designing and producing luxury products such as haute couture. Currently, Mulan has more than 100 self-operated specialty stores in China, each of which is located in a major capital city in China.

Mulan is among the high-end women's ranks, advancing into the luxury goods market. Surveys from related organizations show that following the United States and Japan, the Chinese market has become the focus of international top brands for competition. In 2006, international high-level custom women's brands entered China. At the same time, China's first top brand also started "China Advanced Customization." Relevant people believe that China will be the third step of the global luxury brand.

The person in charge of Mulan told reporters that the Mulan brand store had previously signed up for the “Venice Venetian” resort “Grand Canal Shoppes” in Macau, where famous world famous brands, Mulan boutiques and international top jewellery were brought together. Apparel and other juxtaposition.

Meet the growing high-end consumer demand

The humanization and personalization of top-level sales services are the most basic means of attracting loyal customers. A good reputation can consolidate its spending circle. To this end, Mulan took the high-end service route and launched the Mulan VIP Club to provide member services.

In the marketing of Mulan Boutique, the concept of origin is very prominent. According to reports, high-end clothing is a luxury and luxury goods place great emphasis on origin. French perfumes, Italian leather goods, and Swiss watches have all cultivated a large number of luxury brands in their respective fields. International luxury brands from raw materials, accessories and manufacturing are all made in the country of origin to ensure authenticity. Origins mean authenticity and tradition, and this is exactly what consumers need. At the same time, the “manufacturing process” of origin is unique: the process is complicated, the manufacturing time is several times the industry average, a lot of hand-made, the demanding stress of the materials, the complexity of the production process, and the scarcity of raw materials, limited production, constitutes an expensive The reason. Mulan has always insisted that its high-end women's wear comes from Italy. This is the reason why they use limited-supply materials.