Cotton Dyed Crepe,Cotton Voile Crepe,Cotton Stripe Fabric,Cotton Card Fabric Shaoxing RongMai Trading Co., Ltd , https://www.rm-fabric.com
Successful business store, in the final analysis or rely on sales forgiven, how to effectively improve store sales! Let us walk into the new field of investment in the clothing industry and the most promising teenager outfit, and the first brand offside youth wear together to understand and explore how the real effective sales. First of all, let us start from the most basic idea! (1) the sales are themselves (only believe you this person, will it be possible to accept your recommended product); (2) is the idea of ​​selling (buyers and sellers of inconsistency that does not meet customer needs, sales difficult to succeed) ; (3) Sell is the benefit (the product can be sold out, because the product's interest can help the customer to solve the problem and really bring the value to the customer); (4) What to buy is the feeling (to the terminal image, to the product, On the shopping guide staff, the store no feeling of atmosphere, who will buy your product). Second, let us interpret the next sales formula = flow rate × into the store rate × transaction rate × passenger traffic first, select a good brand is the key to success, to be accurate is to find a certain brand awareness and development potential Brand project. Good brand projects in the industry has a certain status, quality assurance, more consumers in the market are more trusted and familiar with, to a certain extent, easier to sell, give guidance and support to dealers will be more fully professional. On the offside juvenile wear, it has become the industry's juvenile wear first brand, and gradually become the city's new generation of boys and girls preferred exclusive clothing. The eight-year scene, offside youth clothing in more than 20 provinces in more than 300 cities successfully opened more than 400 brand franchise stores, not only illustrates the strength of offside teenager brand, but also reflects the juvenile equipment market blank point will become the future The blue ocean area of ​​the fashion industry. Second, successful site selection is one of the most important factors for successful store management. Second, it is also possible to increase the flow of people through low-cost methods. Such as mass SMS, WeChat, Weibo and other modern social ways to increase consumer awareness of the brand's attention. Welcome rate into the store (nod, smile, welcome) has become the most basic way of greeting. In addition you can also by way of praise, such as handsome, beautiful, come and see, our new store shelves more discount Oh! As with children, you can also boast of children cute, closer with the customer's sense of intimacy. POP is never outdated promotional tools, including X-display, hanging flags, small posters, small vertical panels, paintings, special cards and so on. Advocacy and exhibition through the door, such as at the window display the most aesthetic most impacting products, people immediately have the feeling of wanting to go in, lighting layout should also be warm-based, closer to the consumer distance. Turnover rate salesman in addition to the product is very familiar with, but also pay attention to the interpretation of consumer psychology. 1. Look for the machine (to the customer a certain amount of time and space, familiar with the environment and products, relax alert); 2. Observe (first observe the style and style worn by the customer, and secondly observe the type of goods the customer is viewing the display.) If the customer pairs This is the first and most important phase of the customer's buying process.) 3. Opening (Closed question: Do you want a jacket or pants or something else? Customer replies more purpose. To be answered by the customer, to introduce to the customer. Recommended and customer clothing taste the closest clothes, from the fabric version, selling popularity, product selling point, giving value introduction); 4. Answer Ingenious (customers touch the clothes, the shopping guide representatives asked some questions of concern.When the customer asked difficult to answer, you can choose the transfer method, which first affirmed the views of customers, and then moderate transfer, such as the price to the transfer of confidence , Transfer of value, transfer of product to brand, transfer of product to quality, etc. When black clothes are recommended to customers in summer, customers are worried about children's wear Yes, you are right, but the comfort of wearing clothes is more related to the color besides the color, and the more important thing is to do with the fabrics. Material, this dress is pure cotton for your child tailored in the summer, cotton material is not only moisturizing breathable, soft and comfortable, wearing a better texture, children play or run are more comfortable and relaxed.) 5. experience (In the customer take hesitation, customers should be encouraged to try on. Praise when trying on the customer tried-and-tested style, highlighting the distinctive products and bring the taste value of children, can be commended: this dress your baby really wear Handsome fullness / beautiful fashion, ah, you see your home baby laugh more happy!) Customer orders 1. Can choose more than one to allow customers to increase interest rates, introduce store promotions, more collocation to promote the customer orders the amount. When customer spending reaches a certain level, apply for the customer membership card. Or choose to pass vouchers, next to buy cash and so on. 2. To send off (for the customer happy: Welcome to the next visit, there is no suitable welcome again, dressed well welcome again, well-dressed with friends, etc.). Finally, we have to calculate the sales volume under the original sales and progress: Calculation: Sales: Flow rate × into the store rate × turnover rate × passenger orders 10000 × 0.1 × 0.1 × 200 = 20000, after the progress: 10100 × 0.11 × 0.11 × 210 = 25664. Visible, from the shop to pay customers, each step staff only need to work hard to improve a little bit, the accumulation can finally bring about 30% of sales for the overall sales. And as savvy shop owner, reward your staff! Offside juvenile equipment, full nanny management, finished your successful shop, the boss's dream!