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In recent years, "Fast Fashion" has emerged as a splendid warrior. With "luxury goods" facing each other, it has become the two big mountains across the fashion industry and the retail industry. Can you imagine the Italian-style fast fashion is what it looks like? OVS put it in front of us. Founded in 1972 in the charming ancient city of Padua in northern Italy, OVS, the leading Italian brand, is within easy reach of the prestigious metropolis of Vivaldi, the first industrial-commercial city in the Veneto in Italy. Store is open here. According to information provided by the OVS brand, OVS now has a total of 569 stores in Italy, with a total sales area of ​​500,000 square meters and more than 4,900 employees. Moreover, OVS is the most popular apparel brand in Italy with an average of more than 14 million patrons visiting stores each year, selling more than 115 million items a year. The brand's turnover in 2011 was 101.9 billion euros, a profit of 1 billion euros, ranking first in the Italian apparel brand. Not only has it enjoyed a phenomenal record in Italy, OVS has a total of 99 overseas outlets worldwide since its first overseas store was opened in September 2006, mainly in Eastern Europe, the Mediterranean, the Middle East and Asia. OVS executives introduce: "At present, an important way OVS overseas expansion is franchising, we will choose to have comprehensive management experience in the retail industry, and have a certain status in the local apparel market partners." December 2010, OVS formally entered China, the first flagship store in Shanghai Golden Circle Nanjing West grand opening. It is advertised that it offers a full range of products and unique shopping enjoyment to the newly emerging classes of Chinese consumers with stylish designs, excellent quality and reasonable prices. On the opening day, FabioPampani, general manager of OVS Global Brands, visited Shanghai to witness the first appearance of OVS in China and shared the brand's unique philosophy of interpreting the fast fashion lifestyle. "We hope to bring a brand new and rich Italian style to Chinese consumers. Taste of fashion shopping experience so that Chinese consumers feel the charm of the Italian fashion consumer culture and provide the best products and the most reasonable price to the public. "Reporters have visited other countries in Italy and OVS OVS shop, feeling The style of its stores is relatively uniform, all with a modern sense of the keynote, while blending vintage and urban decoration details. OVS's first flagship store in China is located along the first floor of the 818 Nanjing West Road, Shanghai, along the street store, the shop designed using the style of the old factory LOFT, red brick walls and details with nostalgic sense of decorative full of fashion sense. OVS executives told reporters: "We hope to create a space in the shop display beauty, with clothing mix and match style, to create a good shopping environment for customers to stimulate customer spending desire." Now, OVS has settled in Shanghai, China , Hangzhou, Guangzhou, Jinan four cities, a total of seven stores. The success of OVS, the fast fashion leader, lies in its creative design and production of fashion in a rigorous manner, ensuring excellent product quality and reasonable pricing. Upholding this principle, OVS firmly occupies the leading position of the Italian apparel retail brand in terms of sales volume with fast product updates, continuous improvement of the "value-for-money ratio" of goods and the joint cooperation with the world's top designers. The brand's top management said: "Our company has an independent design department and product development department, and has experienced veteran fashion designer and product manager. In order to ensure OVS's 'Italian style' with the international pop elements, we With some famous international designers, such as the famous Italian star fashion designer Fiorucci Fiorucci founders Elio Fiorucci, the founder of the brand Vintage55 Davide DeGiglio, founder of the Italian fashion company CostumeNational EnnioCapasa, the Italian designer KristinaTi top brand CristinaTardito etc .. Our consumer orientation is also very clear, most of the customers who love OVS is a good culture and socio-economic status, fashion, consumers aged 18 to 35. "It is understood that OVS Rich brand product categories. The women's T-shirt (T-shirt) series is priced at about 13 euros, Jeans series at 20 to 30 euros, Intimo (underwear) series at about 13 euros, Accessori (accessories) prices at 10 to 40 Between euros. OVS women also "TIPERTE" and "BABYANGEL" two special series. Which "BABYANGEL" is the famous designer ElioFiorucci exclusive design for the OVS, fashion and young girls for the clothing and accessories line. The OVS men's T-shirt (T-shirt) series is priced at 10 euros, Jeans series between 20 to 50 euros, Accessori (accessories) series for 10 to 30 euros. The special series "GRAND & HILLS" was designed by OVS in collaboration with renowned designer Davide DeGiglio. Inspired by college campus elites and athletic youth, it inspires beauty men: "Make yourself smarter!" Children's clothing is an important part of OVS sales and an integral part of the group's business , Product prices between 10 to 40 euros. According to the information provided by OVS, one third of children's wear in OVS in Italy now has 123 children's clothing stores worldwide, and the age group of these small customers is set at between 0 and 14 years old . Some OVS consumers feedback to the reporter's information mentioned, OVS children's clothing quality is good, cost-effective, the Italian design makes these small clothes look very fashionable, and other popular fast fashion brand children's clothing compared to a large Optional.