Investment Emergence in Pregnant and Child Industry

As a sunrise industry in the 21st century, China's pregnant and baby industries have great potential for development and high investment returns. The annual CBME Pregnancy & Baby Show and CBME Children's Wear Exhibition are the largest in Asia and the second in the world. The exhibition of pregnancy and infants has become an important platform for domestic and international businesses of pregnant women and children, corporate image promotion, new product promotion, and cooperation opportunities.

From the CBME2012 exhibition held in Shanghai, it was learned that the children's wear booths occupying two halls were particularly eye-catching. The well-known children's wear brands such as Balabala, Red Yellow Blue, Piggy Banner, Pencil Club, Qi Bimei, and Babu Beans have attracted professional buyers from various cities in China to visit us. 200 children's wear enterprises exhibited, and children's wear brands had as many as 310 large-scale exhibitions, which may bring rich commercial opportunities to the children's wear enterprises participating in the exhibition.

“Even in the face of the global financial crisis, China’s pregnant and baby industry still achieved remarkable results. China has become the second largest consumer of baby products after the United States. The industry of pregnant and baby is favored by many investors.” Wyeth Nutrition Shanghai Branch Sales Manager Zhong Feng told reporters. The reporter was informed that as the prospects for the children's wear market in China have gradually become clear, how children's wear enterprises make full use of exhibition marketing to instigate their own development and growth has become a topic of close concern for the industry.

According to the "2011-2016 China Boys Clothing Market Analysis and Investment Strategy Research Report," the international big-name beachhead Chinese market showed that the current domestic consumer demand for children's wear was about 2.3 billion yuan. It is expected that demand will increase by more than 10% a year in the coming years.

Relying on such a huge amount of data, in recent years, China's children's wear industry has also shown a trend of blowout development. In 2011, NIKE, ADIDAS, BabyDior, D&Gbaby, ARMANIJunior and other international brands have extended their reach into the field of children's wear. In major cities, major shopping malls have opened their own brand stores. At the same time, several well-known domestic brands have also expanded their channels and sought to dig up the high-end market.

While the international high-end children's wear competition is in full swing, the snatch battle in the children's wear market in the third and fourth tier cities in China has also become increasingly heated.

According to the official analysis of the organizer of the 12th Shanghai CBME Pregnancy and Baby Show, at present, the pattern of the domestic children's wear market is roughly the same as that of domestic and foreign children's clothing brands, and 70% of the 50% of the domestic manufacturers’ market share is in the market share. No brand status, distributed in the vast third and fourth-tier cities. He pointed out that this is an emerging market with abundant consumer potential and continuing rapid development. The major brand franchise stores, combination counters, wholesale and retail coexist, forming a complex Chinese children's clothing market layout.

With the continuous increase in the spending power of China's baby products and services, the battle against the market for pregnant women and infants looted by classic brands has become increasingly fierce. In response, Shen Yuqing, founder of the CBME brand and chairman of the CBME Pregnancy & Baby Industry Association, told reporters: "As the competition in the children's wear industry intensifies, the company's operating model is also becoming more diversified, and how to choose the most suitable marketing mode for them Is a long-term plan that relates to the establishment of a company's brand."

Intra-industry opportunities and challenges coexist in the industry. Public data shows that at present, the number of infants and children in China is 108 million, of which infants and young children aged 0-3 are conservatively estimated at about 70 million. With the continued high growth of China's GDP, the new trend of parents' thoughts after 80s, the escalation of demand for infants' early childhood education, and the universal emphasis on education, the new round of "Nugger Tide" for the baby products market is about to detonate.

In this regard, Xie Hong, president of the Hangzhou Baby & Baby Industry Association, believes that “China will become the world’s largest consumer market for babies and babies in 2012. The market demand for pregnant and infant children aged 0-12 years in China is at least RMB 1 trillion in 2015. The annual scale can reach 2 trillion yuan, while the long-term scale can reach 3 trillion yuan. According to this, each year, the number of newborns in China exceeds 20 million, and it is expected that it will reach a birth peak in 2015, so the overall number of babies and children The future trend of the market is very good.

However, the market's advantages and challenges are parallel. International brand giants successively grabbed the **pregnant baby market, while domestic brands such as Li Ning and 361° also entered the infant and baby market through various channels and launched their own children's products. The huge cake of the pregnant and baby industry has even attracted the capital of other industries. More and more capital and brands are pouring in and the market competition is fiercer.

With the entry of capital, the well-known retail chains in many industries, such as Baby Island, Leyou, and Beibei Xiong, have continued to expand. During the interview, the reporter learned that at present, baby shops with over 1,000 square meters of domestic stores are blooming everywhere. The retail industry has shown unprecedented prosperity, and the market competition has become increasingly intense.

At the same time, with the rapid development of the industry and the intensification of competition, consumer demand for product quality continues to increase, so that the quality and safety of products become the cornerstone of baby-child companies' success.

"How to stand out among many brands, how to understand more industry development trends, management methods, and self-improvement. How to purchase better quality products. These should be the most important concerns for brand practitioners in the industry." Unnamed industry analysts pointed to the fact that the current scale of targeting the baby industry in China is above hundreds of billions of dollars. In the future, thanks to China’s economic transformation, the baby-child economy will be an important force for stimulating domestic demand. The baby-baby economy in China may continue to develop rapidly and in a good direction.