Bamboo Baby Zhou Yi: Build the largest fabric supplier in the bamboo fiber industry

And OEM processors

(A) Entering the bamboo fiber industry, investing 300,000 stores for half a year

April 21, 2006, Shaoxing, the most prosperous commercial street in Keqiao, Shaoxing, China, Zhou Yiyi’s bamboo fiber textiles store opened in business. This is the first bamboo fiber store in Keqiao’s history. Zhou Yuyi spent nearly 300,000 for this purpose. Yuan, more than 100 square meters of shops orderly displayed bamboo fiber towels, socks, underwear and other products. These treasures are all driven by Zhou Yiyi to the major wholesale markets in Hangzhou and other places. They are ready for a period of up to four months.

Bamboo fiber is a brand new thing for people at the time. Bamboo can be used to make a variety of home textile products. People may not believe it. Although Zhou Yuyi had enough preparations, things were still bad enough to make Zhou Yiyi not imagine it. The daily expenses of the shop were as high as 1,000 yuan, but the daily turnover was less than 1,000 yuan. Losses to the eve of National Day this year. Seeing that 300,000 yuan will be consumed soon, that night, Zhou Yiyi cried in a helpless cry.

In order to improve business, Zhou Yiyi thought many ways to add bamboo charcoal products, bamboo fiber bedding, pajamas, etc. to the store. She also put the product on Alibaba, hoping that the east side wouldn't shine bright to the west... However, these efforts All have little effect. In 2006 National Day, Zhou Yuyi, a helpless group, sent a text message to all old customers: "The audience is getting a 50% off clearance..."

This is under fire. The turnover of the store has exceeded 10,000 yuan every day. Dozens of hardcore and old customers have also strongly urged Zhou Yiyi to continue the business. Zhou Yuyi clearly understood that it was not the market that did not accept bamboo fiber textiles. On the contrary, none of the people who used bamboo fiber textiles did not say good things. However, as an emerging industry, it was too hard to cultivate the market. She couldn't stand it alone, but she could only reluctantly cut the store and get out.

(II) To OEM the bamboo fiber industry terminal brand, Shaoxing Lannuo Textile Co., Ltd. won the big market

Zhou Yuyi, who was born in a fabric family, discovered bamboo fiber business opportunities during his fabric business with his father. “This kind of mankind's fifth largest natural fiber following cotton, hemp, wool, and silk is known as the fiber queen...” At that time, all the wholesale markets in Keqiao did not have such bamboo fiber fabrics, and there was no bamboo fiber home textile. Therefore, Zhou Yiyi opened a bamboo fiber shop mainly to test the market's response.

After the shop was closed, Alibaba had heard good news from this side. An Anhui Hefei terminal manufacturer of bamboo fiber textiles came from the Internet and asked Zhou Yiyi to process it with a batch of bamboo fiber underwear. This matter is simple for Zhou Yiyi. A relative of him has a large-scale knitting factory that specializes in underwear and other products. Zhou Yiyi quickly organized the procurement of bamboo fiber fabrics, and orders for more than 50,000 yuan were delivered within one week. Hefei customers are very satisfied.

Although this single business only made about 10,000 yuan, but it is as bright as Zhou Qiyi's eyes. After 2007, Zhou Yuyi, who closed down the offline store business, rented a 50-plus square meter office building in Keqiao and began to focus on the Alibaba platform. He specifically branded bamboo fiber brands and processed bamboo fiber bras and underwear for them. , body underwear, slings, pajamas, T-shirts and other products.

Soon, the customers of Zhejiang Anji were looking for a terminal brand dealer in the bamboo fiber industry. The first order was for OEM processing of a batch of more than 70,000 yuan bamboo fiber bras. After the customer saw the strength of Zhou Yiyi, he added the order to 100,000 yuan without saying anything.

Since then, orders for OEM processing of bamboo fiber textiles have continued one after another. After the development in 2008, Zhou Yiyi successfully tapped the first pot of gold since the establishment of the Alibaba platform.

(III) Development of the industry, Lanno Textile Co., Ltd. among the suppliers of bamboo fiber fabrics

At this time, the bamboo fiber industry in China has achieved considerable development compared to 2005-06. More and more companies have joined the industry, and the technological innovation in the bamboo fiber industry is changing with each passing day. Bamboo fiber, as a new type of environmental protection fabric, has begun to enter the fields of clothing, bedding, underwear and socks, and home wear. The industry has grown very gratifyingly. In particular, large companies such as Jisong Chemical Fiber have begun to make strenuous efforts in the front end of the production of bamboo fiber. The “Tianzhu” Industry Alliance initiated and promoted has made great contributions to the sustained and healthy development of the Chinese bamboo fiber industry.

In 2011, Zhou Yi Yi Minrui insight into the opportunities of the bamboo fiber fabric market, so he put several commonly used bamboo fiber fabrics to Alibaba sales. Sure enough, a clothing production company in Shanghai came over and the first singled out 200,000 yuan of bamboo fiber fabrics, and did not pay the second single 150,000 yuan in two months. Immediately afterwards, a clothing company in Yichun, Jiangxi Province also found Alibaba's “Bamboo Baby” Zhou Yiyi, ordering 40,000 yuan for a batch of bamboo fiber fabrics.

These two customers gave Zhou Yiyi's bamboo fiber fabric business a certain amount of assurance. She began to publicize her own shop in Alibaba. She often went to Alibaba headquarters to attend various training courses. In an AMBA course organized by Alibaba College, Zhou Yiyi met the boss of the famous online brand planning expert. With the help of the flower boss, Zhou Yiyi's Ali road took another step.

By this time, Zhou Yuyi, who had found a good feeling on the Alibaba platform, had taken full advantage of the rapid and rapid development of the bamboo fiber industry. Throughout 2011, he sold fabrics and engaged in OEM processing. Zhou Yiyi's Shaoxing Lannuo Textile Co., Ltd. Sales exceeded 10 million.

In order to further develop the bamboo fiber industry chain, Zhou Yiyi established Shaoxing Dongzhilan Garment Design Co., Ltd. in October 2011. As one of the high-tech enterprises supported by the local government, it settled in the Keqiao World Trade Center. The positioning of the company is specialized. Design and develop bamboo fiber clothing styles to help its OEM business further open up the market.

It was also at the end of this year that Zhou Yiyi opened his own bamboo fiber textile store, Ranno Bamboo Baby, at Keqiao Wanda Plaza. So far, Shaoxing Lanno Textile Co., Ltd. has successfully developed bamboo fiber (bamboo viscose) knitted and woven series fabrics, and also developed and produced knitted fabrics made of pure bamboo, bamboo wool, bamboo and bamboo fibers, and other fiber blends. Fabrics, products are Hanbu, cotton wool cloth, terry cloth, spandex Hanbu, towel cloth, velvet, beads mesh, Yarn-dyed Hanbu, yarn-dyed spandex Hanbu, and so on. At the same time to undertake OEM, ODM orders, professional design and development of extended products for customers: bamboo fiber bras, underwear, underwear, clothing and other series of end products. Zhou Yi Yi Lizhi’s dream of building the biggest fabric suppliers and OEM processors in the bamboo fiber industry is getting closer and closer.