[China Glass Network] When customers show interest in your products and solutions, and I hope that you will make a statement, you must seize only a few minutes on the phone to explain. What are the skills of this important sales instruction? Let's share the specific tips hidden in the sales instructions on the phone with Xiaobian!

Skills I: CPR <br> <br> in current sales description, the sales staff should establish a process model to explain the solution. Usually the sales description process is based on problem summary, cause diagnosis, focus analysis, and solution. So, how do you explain each stage?

In the general part of the question, the better way to explain is to be consistent with the customer, repeat the customer's original words, such as "as you just mentioned on the phone...", to summarize, and to organize, such as Sentence description of the former..., second..., third...";

In terms of cause diagnosis, you should show your personal professional or authoritative sense. Usually, you can use "sentences of a certain authority to investigate" or "according to my personal experience, this phenomenon is mainly due to..."

In the focus analysis stage, the problem should be classified and deepened, and the symptoms should be summarized later. For example, “In short, the bigger problem you are currently facing is how to improve sales performance in the short term”;

In the solution phase, for products with more competitors, a comparative description method can be used to emphasize their own advantages. For general products, use the statement of interest FAB method to impress customers and find out the benefits hidden behind product features and advantages. What corporate customers care about is whether your products can increase revenue, reduce costs or improve efficiency. If you further use the characteristics and advantages of the product to show how you have satisfied the customer's above interests, the chances of getting an order will increase.

Tip 2: Example facts

Using a third-party example to illustrate is more convincing. “Third parties” do not only refer to old customers, or product users, but also include authoritative trend analysis reports, statistics, and so on. When there is a situation in which the customer suspects that you are telling the truth, you can generally use the "sense, feel, and later" explanatory sentence type, such as "Mr. Chen, I understand your feelings now, I have a customer Mr. Zhang, when he meets In this case, he felt it at the beginning, and after a period of use..." or "according to the alexa authority flow statistics report..." and so on.

Tip 3: Convert positive vocabulary

In the sales instructions, you should also pay special attention to some vocabulary conversions that are lethal, such as replacing "buy" and "sell" with "owning" and replacing "signing a contract" with "accepting service" or "cooperating". Replace "contract" with "agreement" or "form"; change "but" to "simultaneous" or "if", etc.; these are the details that salespeople should pay attention to.

Item Details  Other Options
Composition 80%polyester 20%polyamide A. 100%polyester;
B. 85%polyester and 15%polyamide
Weight 300g
250g/sqm-380g/sqm
Color
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1. MOQ by stocked color
2. More than 350KG, customized color
Size
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Logo  Customized
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Packaging 50pcs per pack
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C. Special packed according to customers instruction
MOQ  3000pcs
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Sample  2-3 days
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Payment
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